Bloomberg Ident
Role
Animation
Animation
Motion identity system for Bloomberg. They needed a package of elements, a motion identity system, that could work as templates for their Gadfly column video contents.
![](https://freight.cargo.site/t/original/i/208be48359dd47416cb303296eaf1f8f0b69522950434eb4f2b4c1fd2b536fb8/INDEX_negative.gif)
![](https://freight.cargo.site/t/original/i/8f20e4130a2a0bfe7a1f74dbcfb5e39e38347ff293a9a8a9beadcd571fbc0d56/INDEX_positive.gif)
![](https://freight.cargo.site/t/original/i/da0f4d8ec673af57232280d74b2d21a85c9b200d688380ae7c739dc9beedb0ac/Gadfly_3.png)
Credits
⟡
Client Bloomberg
Studio Illo
Design Ilenia Notarangelo
Animation Miriam Palopoli